Consumer behaviour

Marketing professionals and the broader business community recognise that the focus of business strategy must be on the consumer. This book presents the fundamental concepts in a contemporary context that encourages the development of decision-making and problem-solving skills. Applying these skills is critical for the assessment of buyer behaviour and the creation of superior marketing strategies. The book provides an extensive range of Asia Pacific case studies, broad coverage of the Internet and communication technologies, and meaningful student and instructor support.

שנה

2006

שפה

English

הוצאה

McGraw-Hill Australia

מהדורות

2

עמודים

668

ISBN

9780074716939

מקור הנתונים: Wikidata