Consumer information systems and relationship management

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.

שנה

2013

שפה

English

סדרה

Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

הוצאה

Business Science Reference

מהדורות

1

עמודים

236

ISBN

9781466640825

מקור הנתונים: Wikidata