Consumers

This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

שנה

2003

שפה

English

הוצאה

McGraw Hill Higher Education

מהדורות

2

ISBN

9780071247092

מקור הנתונים: Wikidata