Consumers

This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

שנה

2001

שפה

English

הוצאה

McGraw-Hill/Irwin

מהדורות

1

עמודים

768

ISBN

9780256133608

מקור הנתונים: Wikidata