Conversations with Marketing Masters
Laura Mazur · 2009
על הספר
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great -- and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
פרטי הספר
- שנה
- 2009
- שפה
- English
- הוצאה
- John Wiley & Sons, Ltd.
- מהדורות
- 1
- ISBN
- 9780470065648
מקור הנתונים: Wikidata
