Corporate creativity

Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.

שנה

1997

שפה

English

הוצאה

Berrett-Koehler Publishers, Incorporated

מהדורות

1

ISBN

9781605097619

מקור הנתונים: Wikidata