Corporate strategy and firm growth

This book explores the conditions for growth that can create value for shareholders, focusing on the main strategies adopted by firms including horizontal expansion, vertical integration and product diversification. To evaluate whether or not a particular growth strategy is successful, the author examines the economic fundamentals of each strategy and presents analytical models of both internal development and external acquisition. He moves on to present four case studies of successful companies to highlight how a firm chooses and implements a defined growth strategy. This stimulating integrated analysis will appeal to researchers and students in business administration as well as managers, entrepreneurs and consultants involved in strategic management.--publisher description.

שנה

2011

שפה

English

סדרה

New perspectives on the modern corporation

הוצאה

Edward Elgar

מהדורות

1

עמודים

256

ISBN

9780857938275

מקור הנתונים: Wikidata