Creating passion brands

"Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--Jacket.

שנה

2005

שפה

English

הוצאה

Kogan Page

מהדורות

1

עמודים

352

ISBN

9780749443702

מקור הנתונים: Wikidata