Creativity, Inc

"Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."--BOOK JACKET.

שנה

2003

שפה

English

הוצאה

Harvard Business School Press

מהדורות

1

עמודים

224

ISBN

9781578512072

מקור הנתונים: Wikidata