Crisis management in the age of social media

Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.

שנה

2013

שפה

English

סדרה

Public relations collection

הוצאה

Business Expert Press

מהדורות

1

עמודים

142

ISBN

9781606495810

מקור הנתונים: Wikidata