Customer Capitalism

"Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These enterprises transform classic product/service categories, moving them away from market share into new 'market spaces' where they find new ways of doing things for customers." "Customer capitalism does what old capitalism could never do - it gives corporations a sustainable edge. Sandra Vandermerwe shows how to relate the ten principles of customer capitalism to your business and achieve the multiple and exponential rewards of increasing returns."--Jacket.

המשפט הראשון: JEFF BEZOS IS ONLY ONE OF MANY LEADERS IN A VARIETY OF industries who are confounding traditionalists by making money (and history) using a business model that is radically different from that of the past.

שנה

1999

שפה

English

הוצאה

Wiley

מהדורות

1

עמודים

312

ISBN

9781861563071

מקור הנתונים: Wikidata