Customize the Brand

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

המשפט הראשון: Not so long ago everything was customized.

שנה

2002

שפה

English

הוצאה

Wiley

מהדורות

3

עמודים

192

ISBN

9780470848227

מקור הנתונים: Wikidata