Cutting edge advertising

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.

שנה

2004

שפה

English

הוצאה

Pearson Education, Limited

מהדורות

1

עמודים

352

ISBN

9789810678883

מקור הנתונים: Wikidata