Developing Successful Marketing Strategies
David Parmerlee · 2000
על הספר
"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.". "Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.
פרטי הספר
- שנה
- 2000
- שפה
- English
- הוצאה
- McGraw-Hill Trade
- מהדורות
- 1
- עמודים
- 198
- ISBN
- 9780658001321
מקור הנתונים: Wikidata
עוד של David Parmerlee
