Dictionary of marketing terms

"Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms" -- publisher website (July 2007).

שנה

2000

שפה

English

סדרה

Barron's Business Dictionaries

הוצאה

Barron's Educational Series

מהדורות

1

עמודים

640

ISBN

9780764112140

מקור הנתונים: Wikidata