Dictionary of trade name origins

"This illustrated dictionary gives the stories behind over 700 everyday trade names, some of them internationally famous, from home medicines to everyday foods and drinks, and from High Street stores and shops to makes and models of cars, trucks and aircraft. An introduction explains how trade names are devised, and examines the linguistic and legal pitfalls of the process. Appendices consider special aspects of trade names creation."--book jacket.

שנה

1990

שפה

English

הוצאה

Routledge & Kegan Paul Books Ltd

מהדורות

1

עמודים

224

ISBN

9780710201744

מקור הנתונים: Wikidata