Diversification strategy

Diversification Strategy establishes a blueprint for successfully managing diversification. The emphasis is on what successful and unsuccessful diversifiers do, as well as on the effective practices of focused firms. Using illuminating case studies, it analyzes the whole process in detail and describes the seven characteristics of successful diversifiers. It offers best-practice guidance for successfully managing diversified organizations and the business units within them.

שנה

2009

שפה

English

הוצאה

Kogan Page Publishers

מהדורות

2

ISBN

9780749458331

מקור הנתונים: Wikidata