Do You Want To Keep Your Customers Forever

"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.

שנה

2010

שפה

English

הוצאה

Harvard Business School Press

מהדורות

1

עמודים

96

ISBN

9781422140277

מקור הנתונים: Wikidata