Down to business

A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores—The Hue-Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:How to develop realistic business ideas by researching the industryAnalyzing a competitor's marketing approach and attracting your ideal customer Accumulating the start-up funds you need, from recruiting investors to using loans wiselyScouting the ideal location Creating a sound business plan—and beyond—with a simple, step-by-step strategyPacked with stories of businesswomen at all stages of the game—from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent—Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.

שנה

2009

שפה

English

הוצאה

Penguin USA, Inc.

מהדורות

2

ISBN

9781101139011

מקור הנתונים: Wikidata