Dynamics of International Advertising

"This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource."--BOOK JACKET.

שנה

2004

שפה

English

הוצאה

Peter Lang Publishing

מהדורות

1

עמודים

342

ISBN

9780820463605

מקור הנתונים: Wikidata