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E-Business Best Practices

Stewart McKie · 2001

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על הספר

"This book will help you develop new strategies and find opportunities for change in order to transform your business. You'll learn how to think from the outside-in and focus your e-business plan to meet your customers' needs. And you'll discover how to use technology such as customer relationship management (CRM) software, Web site clickstream analysis software, and lean-manufacturing systems to better interact with your customers. By exploiting these technologies, you'll be able to identify customer product and service solutions faster, and deliver them more rapidly in customized "one-to-one" formats for optimum customer satisfaction.". "Complete with best practice tips and proven techniques, E-Business Best Practices will give you the tools to evaluate the technology that's available today and determine which will work for your company. It provides you with the best examples from companies around the world so you can quickly transform your business into a successful e-business."--BOOK JACKET.

פרטי הספר

שנה
2001
שפה
English
הוצאה
John Wiley & Sons
מהדורות
2
עמודים
208
ISBN
9780471402510

מקור הנתונים: Wikidata

עוד של Stewart McKie