Ecommerce

"In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

שנה

2000

שפה

English

הוצאה

Prentice Hall PTR

מהדורות

1

עמודים

368

ISBN

9780130198440

מקור הנתונים: Wikidata