Economics of International Business

This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.

שנה

2000

שפה

English

הוצאה

Edward Elgar Publishing

מהדורות

2

עמודים

336

ISBN

9781840643558

מקור הנתונים: Wikidata