Edison in the boardroom

"Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering - an international group of companies who meet several times a year to create, define, and benchmark best practices in the area of IAM - the authors have compiled a wealth of knowledge and success stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.". "Incorporating stories and teachings from some of the most successful companies in the world - such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford, and many others - the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets."--BOOK JACKET.

שנה

2001

שפה

English

הוצאה

Wiley

מהדורות

4

עמודים

224

ISBN

9780471397366

מקור הנתונים: Wikidata