Electronic Commerce

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, enco.

שנה

2001

שפה

English

הוצאה

Elsevier

מהדורות

1

עמודים

520

ISBN

9780080505299

מקור הנתונים: Wikidata