Electronic commerce

How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.

שנה

1997

שפה

English

הוצאה

Addison-Wesley Professional

מהדורות

1

עמודים

431

ISBN

9780201880670

מקור הנתונים: Wikidata