Emerging innovative marketing strategies in the tourism industry

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

שנה

2015

שפה

English

סדרה

A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series

הוצאה

Business Science Reference, an imprint of IGI Global

מהדורות

1

עמודים

425

ISBN

9781466686991

מקור הנתונים: Wikidata