Emerging research on Islamic marketing and tourism in the global economy

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--

שנה

2014

שפה

English

הוצאה

IGI Global

מהדורות

2

עמודים

331

ISBN

9781322131504

מקור הנתונים: Wikidata