Emotion Marketing
Scott Robinette · 2001
על הספר
Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:How emotion works to cement customer loyaltyThe 3 Emotional E's--Equity, Experience, and Energy
פרטי הספר
- שנה
- 2001
- שפה
- English
- הוצאה
- McGraw-Hill
- מהדורות
- 1
- ISBN
- 9780071374477
מקור הנתונים: Wikidata
