Encyclopedia of Consumer Brands

Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

שנה

2006

שפה

English

הוצאה

St. James Press

מהדורות

2

עמודים

1183

ISBN

9781558622272

מקור הנתונים: Wikidata