Encyclopedia of major marketing campaigns

Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.

שנה

2000

שפה

English

הוצאה

Gale Group

מהדורות

1

עמודים

2063

ISBN

9780787630423

מקור הנתונים: Wikidata