Endorsements in Advertising

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.

שנה

2005

שפה

English

הוצאה

McFarland & Company

מהדורות

1

עמודים

239

ISBN

9780786420438

מקור הנתונים: Wikidata