Enterprise 2.0

"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--

שנה

2012

שפה

English

הוצאה

Taylor & Francis

מהדורות

1

ISBN

9781439880432

מקור הנתונים: Wikidata