Entertainment, Media & Advertising Market Research Handbook

This handbook assesses consumer use and advertising expenditures for all types of media. Topics include television, radio, print media, filmed entertainment, sports, the Internet, mobile media, outdoor advertising, sponsorships, licensing, and video games. The handbook provides in-depth market data and demographic analysis, identifies important recent developments, discusses market trends, and forecasts how the market will likely evolve within a five-year timeframe. It is designed to be a strategic business planning resource for executives in all segments of the advertising and media business. - Publisher.

שנה

2015

שפה

English

הוצאה

Richard K. Miller & Associates

מהדורות

1

ISBN

9781577832010

מקור הנתונים: Wikidata