Ernest Dichter
Ernest Dichter and motivation research
Ernest Dichter, Rainer Gries, Stefan Schwarzkopf · 2010
על הספר
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
פרטי הספר
- שנה
- 2010
- שפה
- English
- הוצאה
- Palgrave Macmillan
- מהדורות
- 1
- עמודים
- 293
- ISBN
- 9780230537996
מקור הנתונים: Wikidata
