Escaping the ivory tower

To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --From publisher description.

שנה

2010

שפה

English

הוצאה

Island Press

מהדורות

1

עמודים

272

ISBN

9781597266635

מקור הנתונים: Wikidata