Essays by distinguished marketing scholars of the Society for Marketing Advances

Case study research

Creating and Managing Superior Customer Value

Advances in culture, tourism and hospitality research

Tourism and Hospitality Management

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics

Tourism Sensemaking

Advances in culture, tourism and hospitality research

Advances in Culture, Tourism and Hospitality Research, Volume 1 (Advances in Culture) (Advances in Culture, Tourism and Hospitality Research)

Innovation and diffusion of software technology

Tourism management