Geoff Lancaster

Essentials of marketing
Geoff Lancaster, Lester Massingham · 1998
על הספר
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
פרטי הספר
- שנה
- 1998
- הוצאה
- McGraw-Hill Publishing Co.
- מהדורות
- 1
- עמודים
- 456
- ISBN
- 9780077094379
מקור הנתונים: Wikidata
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