Ethnography for Marketers

"Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anthropology, and education."--Jacket.

שנה

2005

שפה

English

הוצאה

SAGE Publications

מהדורות

2

עמודים

264

ISBN

9780761969471

מקור הנתונים: Wikidata