Event Marketing

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

המשפט הראשון: "Regardless of the nature of your event, its success will largely depend on promotion."

שנה

2002

שפה

English

הוצאה

Wiley

מהדורות

6

עמודים

256

ISBN

9780471401797

מקור הנתונים: Wikidata