Fables, Fashions, and Facts About Advertising

"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising."--Jacket.

שנה

2003

שפה

English

הוצאה

Sage Publications, Inc

מהדורות

1

עמודים

328

ISBN

9780761927990

מקור הנתונים: Wikidata