Fashion Marketing & Merchandising

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. -- Introduction.

שנה

2014

שפה

English

הוצאה

Goodheart-Willcox Co.

מהדורות

2

עמודים

672

ISBN

9781619604926

מקור הנתונים: Wikidata