Financial aspects of marketing

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.

שנה

1996

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

317

ISBN

9780333637814

מקור הנתונים: Wikidata