Focus groupsRichard A. Krueger
Focus groups
Richard A. Krueger, Mary Anne Casey · 2000
איפה לקנות
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על הספר
Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.
פרטי הספר
- שנה
- 2000
- שפה
- English
- הוצאה
- Sage Publications, Inc
- מהדורות
- 4
- עמודים
- 320
- ISBN
- 9780761920717
מקור הנתונים: Wikidata
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