Fostering sustainable behavior

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

שנה

1999

שפה

English

הוצאה

New Society Publishers

מהדורות

4

עמודים

176

ISBN

9780865714069

מקור הנתונים: Wikidata