Fusion for profit

Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.

שנה

2008

שפה

English

הוצאה

Oxford University Press

מהדורות

1

עמודים

636

ISBN

9780195371055

מקור הנתונים: Wikidata