Getting Wiser to Teens

Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.

שנה

2003

שפה

English

הוצאה

New Strategist Publications

מהדורות

1

עמודים

424

ISBN

9781885070548

מקור הנתונים: Wikidata