Global capital, local culture

"This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China."--Jacket.

שנה

2008

שפה

English

סדרה

Popular culture and everyday life -- 16

הוצאה

Peter Lang

מהדורות

1

עמודים

208

ISBN

9780820495019

מקור הנתונים: Wikidata