John A. Quelch

Global marketing management
John A. Quelch, Christopher Bartlett · 2005
על הספר
A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.
פרטי הספר
- שנה
- 2005
- שפה
- English
- הוצאה
- South-Western College Pub
- מהדורות
- 1
- עמודים
- 688
- ISBN
- 9780324322842
מקור הנתונים: Wikidata
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