Guerrilla Marketing

"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.

שנה

2007

שפה

English

הוצאה

Houghton Mifflin

מהדורות

10

עמודים

368

ISBN

9780618785919

מקור הנתונים: Wikidata